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Myopia World – Social Media Marketing
Digital Marketing
Project Scope
Managed end-to-end digital and social media marketing for Myopia World USA, a premium e-commerce brand for women’s and men’s cosmetics, makeup, fragrance, and accessories. The strategy focused on brand awareness, engagement growth, and sales-driven performance marketing.
Key Deliverables
Complete social media strategy & content planning
Brand positioning and visual identity alignment
Monthly content calendar & creative direction
Organic content creation (reels, posts, stories, shorts)
Influencer research & collaboration support
Community management & audience engagement
Paid ad campaign setup & optimization
Conversion-focused ad creatives & copies
Retargeting & audience segmentation
Performance tracking & monthly analytics reporting
Ad & Technical Setup
Meta Ads (Facebook & Instagram) – Sales, Traffic & Engagement campaigns
TikTok Ads – Video-based performance campaigns
Pinterest Ads – Shopping & Discovery campaigns
YouTube Ads – Video reach & product awareness
Pixel & Conversion Tracking Setup
Campaign A/B testing (creatives, audience, placements)
Funnel optimization (Awareness → Consideration → Conversion)
Outcome
Strong brand visibility across social platforms
Increased engagement rate and follower growth
Improved website traffic and product discovery
Higher conversion performance through data-driven ad optimization